This work has not been peer reviewed by the University of the Philippines Rainbow Research Hub or its project members. The views expressed are solely those of the author(s) and do not necessarily reflect those of the Hub or its project members.
2026 Philippine Queer Studies Conference
POSTER PRESENTATION
The construction of gay identities in/by the heteronormative culture industry: The case of Philippine commercial entertainment media
Rafael Jose T. Buya
Through literature review, this theoretical analysis explored the heteronormative constructions of gay identities in Philippine commercial entertainment media. My analysis revealed that inclusivity and diversity are co-opted in reductive, stereotypical, and depoliticized gay representations. These are prevalent since mass-producing the culture entails constructing rigid and predictable social identities through binary oppositions that marginalize non-heterosexuality and disempower queering.
